AIGA and Hamilton Wood Type

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For the opening reception of this year’s leadership retreat, AIGA is partnering with MOO to ask members to represent their chapter and design a sticker to share with attendees. What a great opportunity to showcase one of Wisconsin’s great design resources — The Hamilton Wood Type and Printing Museum.

Hamilton Wood Type

According to their website … Hamilton’s collection is one of the premier wood type collections in the world. In addition to wood type, the Museum is home to an amazing array of advertising cuts from the 1930s through the 1970s, and all of the equipment necessary to make wood type and print with it, as well as equipment used in the production of hot metal type, tools of the craft and rare type specimen catalogs.

Instantly smitten by these letterforms, I was inspired to create a MOO sticker with a technique that combined the very old with the very new. The Hamilton offers the opportunity to actually put your hands on and use the font collection to create works of art. Making a print will broaden your understanding of typography, color and layout. It seems simply adjusting the print work in the digital realm provides a similar effect.

I support the Hamilton. AIGA Wisconsin supports the Hamilton. And with Roman Level membership you will receive a Tuscan Egyptian Broadside, printed with love by Stephanie Carpenter.

Wood type lovers, lend a hand!
Four inches of rain in northeastern Wisconsin (5/3) has left the Hamilton with an inch of standing water in the museum (it’s bad). The 800 gallons of water sucked off the floor looks like beer (they’re calling it Hamilton Stout). They need your help raising funds to repair the roof, clean off type and buy more paper towels. Consider a donation today, any amount helps. http://woodtype.org/support

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“We found discretion to that consumer didn’t mean white,” she said. “It has a stigma of being this sanitary thing. The idea was to be right bold in your face. A hot pink or lime or orange is unapologetic. … Yeah, girls menstruate. There it is.”
— Christine Mau of Kimberly-Clark

 

AIGA | Unlikely Inspiration

My Daily Challenge

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siegel + gale

Simplicity in the healthcare industry is on life support. This is one of the findings from Siegel+Gale’s recently released 2011 Global Brand Simplicity Index, which articulates the across-the-board demand for simplicity in various industries.

According to the survey, health insurance ranked 24th in a field of 25 industries. Complexity exacts a heavy toll in an industry challenged by escalating costs, strict regulation and an undifferentiated marketplace. The end result is that consumers and providers spend countless hours weaving through an endless maze of rules, regulations and policies.

As one of the survey’s respondents put it: “Health insurance is hard to understand. Period.” Full Article

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Angela Medina has worked directly with our creative team to help simplify communications across all our consumer touchpoints. Designing for healthcare is constant challenge, the industry is highly regulated and constantly evolving.

The need for clear and simplified communications is apparent now more than ever.

 

footPRINT

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Hinterland

Celebrate Wisconsin culture, the environment and artistic talent with AIGA and 88.9 Radio Milwaukee at the footPRINT exhibit on April 14 – Milwaukee Day. A creatively vibrant, diverse and growing metropolis, Milwaukee will play host to an event designed to stoke artistic passion and community appreciation. Using their surroundings as inspiration, talented local designers will create graphics that capture their neighborhood, the city, natural environment or a favorite hangout. All entries will be featured in a permanent online gallery available for download to the public, while select works will be displayed at the Milwaukee Day footPRINT exhibition and party. The most creative and compelling entries, as scored by judges, will be sold as posters or postcards to benefit the Urban Ecology Center. The event will also serve as the launch for AIGA Wisconsin’s “Design for Good” initiative, part of a new national campaign to harness designers’ talents to galvanize social change in communities.